Macedo

"It´s just to get peoples´ attention to come in to the restaurants," says Alex Macedo, President of Burger King North America.

“这只是希望能够引起人们注意，令他们光顾餐厅，”汉堡王北美公司总裁亚历克斯•马赛多说道。

While Macedo says sales see a boost from limited edition menu options, they´re "also important for keeping the brand relevant."

马赛多称限量版菜单的推出让销售额不断上涨，而这也对他们“保持品牌的曝光度十分重要”。