tengxun

Taking the disputes of Tengxun and Taobao Shuangxiong as the examples, this paper probes into the connotation and legal status of network virtual property.

以腾讯与淘宝双雄的纠纷为例，对网络虚拟财产的含义、法律地位进行了探讨。

In this paper, I analyses how Tengxun maximize the profit by product´s location, edition division and channel management from the basic rules of net economic.

本文从网络经济的基本策略入手，对腾讯如何通过对产品的定位与版本划分，以及对渠道的管理而获取最大化的利润进行了详细的分析。