Zara

Zara can be a handful sometimes.

扎拉有时会很难管教。

In the last decade or so, advances in technology have allowed mass-market labels such as Zara, H&M, and Uniqlo to react to trends more quickly and anticipate demand more precisely.

在过去十年左右的时间里，科技的进步让 Zara 、H&M 和优衣库等大众品牌能够更快地对潮流做出反应，更准确地预测需求。

Zara does not advertise in the traditional sense.

Zara不做传统的广告。

Welcome to the world of Zara, purveyor of mass fashion.

欢迎来到Zara世界——大众时尚的代言人。

Zara spends 0.3% of total revenues on advertising and marketing.

Zara总收入的0.3%会花在广告和市场推广上。