媒介策略

Media Solution includes: analysis of media strategy, agency of national medias, and evaluation of media effectiveness, etc.

媒体投放主要有媒介策略分析、国内各大媒介代理、媒介效果评估等。

Lead the overall media relations process, including the development and implementation of advertising media strategies, as well as the development and execution of all publicity efforts;

负责全面的媒体关系工作，包括广告媒介策略的制定和执行，公关活动的策划和实施；

Finally, we introduce the advertising strategy, from which we can master the product strategy, the marketing strategy, the media strategy, the implement strategy of advertising.

最后介绍了广告策略，掌握广告产品策略，广告市场策略，广告的媒介策略，广告实施策略。

Enterprises in crisis spread a correct understanding of the role of mass media, how to effectively use the media strategy to avoid unnecessary losses is to be discussed in this paper.

企业在危机事件传播中如何正确的认识大众传媒的作用，如何有效的运用媒介策略，避免不必要的损失和伤害正是本文所要讨论的。

Lastly, I´ve written this book to assist people who are responsible for developing Brand Media Strategies.

最后，我希望本书能为那些负责品牌媒介策略的工作人员带来帮助。