lippincott

The company asked Lippincott to create the channel, name and visual identity for the new luxury line.

该公司要求利平科特创造渠道，名称和视觉识别的新的豪华阵容。

"I have no idea what took place here," Lippincott told the group, "but this process clearly needs to be nurtured."

“我不清楚发生了什么，”林波特对小组成员说，“但是很明显我们的流程需要改进。”

Bishop recalls that when then-CEO Phillip Lippincott stopped by, a senior VP broke down and apologized for fighting his boss at every turn.

比索普记得飞利浦.林波特曾经拜访过他，当时他处于崩溃的状态，还并不停地因为跟老板作而道歉。 现在飞利浦已经是一家公司的首席执行官了。

Lippincott said: "Graphic novels are new to the Arab world and that´s part of the novelty, but here in the U.S. they are selling more and more."

Lippincott称：“漫画小说对阿拉伯世界来说是全新的，并且是小说的一部分，但是在美国他们愈加的热销了。”

The new identity has been developed in-house - Starbucks has one of the strongest internal teams in a big corporation - in partnership with Lippincott.

新的星巴克视觉形象由公司内部团队设计——星巴克拥有大型企业中最强大的内部设计团队——与Lippincott合作。