n.(Kotler)人名;(英)科特勒
网络 科特勒; 行销大师柯特勒; 行销大师科特勒
Philip Kotler, Marketing Management: Millennium Edition, 10e, 2000.
《行销管理︰千禧年版》,第十版,2000年。
According to Kotler (2002) Marketing is the set of human activities directed at facilitating and consummating exchanges.
根据科特勒(2002)的记载,营销是人类活动的直接推动点并且完善了交流。
Philip Kotler (born 1931), who has been a professor of marketing at the school for over 40 years, is largely responsible for that.
菲利普·科斯勒曾任该学院营销学教授40多年,对此功不可没。
Philip Kotler put forward the theory, "Customer Transfer Value"which is the theoretical basis of maintaining the customers effectively.
菲利普·科特勒提出的“顾客让渡价值”理论,为企业在后经济时代维系顾客关系的有效性提供了理论基础。
After it, Philip Kotler (see article) could follow with his more intellectually rigorous analysis of marketing and his framework for taking it further.
之后,菲利普·科特勒(see article)得以跟随他对市场营销更加理智严格的分析和把市场营销带的更远的结构框架。